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An advanced level training program for the experienced Sales Professional who wants to, develop sophisticated negotiation techniques and be able to initiate and conduct successful selling campaigns.
Program Overview
The complexity of today's commercial environment requires Sales Professionals to do far more than just sell. Increasingly, the role is developing into that of a valued business consultant. The customer is increasingly more sophisticated - they have greater choice, they have greater experience and they expect far more. The market is more competitive, the economy less flexible and meeting client expectations is a constant challenge. Selling is no longer about the price - it is about providing the right solution.
Oxygen ME understands the complexity of today’s commercial market and recognizes that sales professionals are constantly racing to succeed in a competitive and unforgiving field. Through our Advanced Selling Skills Program, we can provide experienced sales persons who have a proven track record of success with the tools and techniques to achieve even greater results, to win the race and become the best of the best in their field.
This high level program, “SALES – WINNING THE RACE” offers a fresh new perspective on the art of successful negotiation and the concept of identifying and providing better business solutions to customers.
Who Should Attend?
Experienced sales professionals who wish to enhance and develop client relationships.
Program Objectives
Participants will be given a clear understanding of the expectations placed on a senior sales person in generating revenue and the strategic importance their role has on the growth and success of their company. The course teaches participants new techniques to increase that revenue, not only by establishing new markets but by identifying opportunities and extracting additional business from existing customers. We address how to focus on the customer’s real needs, how to establish their buying preferences and how to create additional sales revenue by understanding and probing these preferences.
During the program, each sales person will learn how their individual negotiating techniques can be improved and enhanced
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to build more successful long-term relationships. Role play and skills practice sessions feature heavily with one-on-one feedback and coaching to improve negotiation skills.
During the program, participants will learn :
- How to assess their current sales skills, including recognizing their strengths and areas which need development
- How to conduct effective negotiation and influence the business decisions of clients.
- How to enhance and develop client relationships in order to build consistent revenue.
- How to create sales strategies and individual client plans.
- How to identify, plan for and manage sales cycles
- How to manage customer relationships to increase business
Course Outline
Communication
- Rapport building and its selling power
- The power of influencing and persuading
- Listening skills at a deeper level
- Dealing with objections and turning them around to advantage
Personal Presentation & Development
- How to “win” in social situations
- How to be better than your competitors
- Positive behavioral techniques
- Personal effectiveness for high performance
- Creating a new, positive mental attitude
- Positive time management
Sales Techniques
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- The nature of “client needs” and understanding the motivations for buying
- Developing Client Plans
- Managing a Sales Meeting
- Preparing an effective sales presentation
- Advanced negotiating skills
- Preparing a sales plan
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